Social Media Strategy
|
Staff Leadership + Coaching
|
Content Production
|
Social Publishing Tool Management
|
Live Event Coverage
|
Influencer Management
|
Social Media Analytics
|
Paid + Organic Social
|
Social Media Strategy | Staff Leadership + Coaching | Content Production | Social Publishing Tool Management | Live Event Coverage | Influencer Management | Social Media Analytics | Paid + Organic Social |
Work Samples
Challenge
Travel Channel wanted to deepen its connection with a passionate community of paranormal super fans and needed a cohesive way to engage them across multiple social platforms. With a slate of new streaming premieres on the horizon, the brand aimed to build hype and drive tune-in through direct fan engagement and platform-specific storytelling.
Solution
Revitalized Travel Channel’s video content and engagement strategy across YouTube, TikTok, Meta, and X. By developing platform-specific creative, optimizing for each algorithm, and leaning into fan-favorite themes, we reenergized the brand’s presence. This approach prioritized behind-the-scenes content, show highlights, and fan-forward interactions to spark conversation and drive sustained engagement leading up to each premiere.
80M+ Organic Video Views
Doubled TikTok Follower Count
1M+ Live Streams
Challenge
Create original video content with bespoke creators that resonates with niche fan communities—while staying true to brand identity and aligning with ever-evolving social platform best practices.
Solution
Partnered with a diverse set of true crime content creators who had established credibility within their niche communities. By co-creating platform-native content that aligned with both the creators’ voices and our brand identity, we were able to expand reach authentically. This approach not only introduced the programming to new audiences but also deepened engagement among existing fans through credible storytelling, cross-promotion, and consistent interaction.
24M+ Organic Social Video Views
200%+ Unique Social Mentions
A Top True Crime Brand Across Social Media
Translate the appeal of celebrity hosts and producers into authentic, social-first content that resonates with digital audiences—without relying on traditional promo formats or overly polished creative.
Challenge
Solution
Developed a social-first content strategy that balanced polished creative with lo-fi, behind-the-scenes moments to showcase celebrity hosts in a more intimate, authentic light. By collaborating directly with talent on social content and aligning closely with marketing and communications teams, I produced engaging, cost-effective assets that extended the reach of traditional campaigns and built stronger connections with digital audiences.
ID Brand Showcased to 15M+ Followers
10+ Unique Video Series
$600K Paid Media Value
